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Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

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Huge Impact From Tiny Results

Jun 3, 2021

Imagine being able to help a select group of clients achieve specific results, rather than helping a wide range of clients achieve broader, less impactful results.  Sometimes small, necessary results are more important and more impactful than monumental, unnecessary results.

In this episode, I discuss the benefits of offering a specialist service, in order to achieve a single big result, or even a single, tiny result that has a huge impact. I illustrate how having a very carefully-selected and sophisticated target market can improve referrals and increase your value.

“An immediate association with an outcome in a very specific area makes you a specialist and specialists get paid more and they're easier to remember.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • The relationship between specialism and improved remuneration
  • Why you should sell yourself to sophisticated buyers rather than the highest bidder
  • The benefits of small results with massive value, rather than an enormous results with diluted value
  • Honing your expertise
  • How to get repeat bookings with tiny, important results
  • The advantage specialists have

Resources Mentioned:

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