Apr 29, 2021

Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation?

Today, I talk about this question. I discuss different reasons why you might not...

Apr 26, 2021

Expert pickup artists have a technique whereby they incorporate more than one location into their dates to give the impression of more than one shared experience. In this way, they stick out more in their date’s memory. Today, I look at how this technique applies to marketing.

In this episode, I introduce the concept...

Apr 22, 2021

Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or...

Apr 19, 2021

In your coaching business or any business, the worst thing you can be is invisible. That’s why, today, we’re going to talk about peacocking for clients.

In this episode, I discuss what peacocking is and how it applies to marketing for coaches like you. I share different examples of peacocking in different industries...

Apr 15, 2021

In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients, if you have to sacrifice yourself to do it then sometimes it’s not worth it. After all, you--not so much your product--are the reason people do business with you.

Today I talk about why you should...