Mar 29, 2021

How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be external, practical ones--as opposed to internal, mindset ones--and today I share with you two key ways to set your sights higher and start earning more.

Today, I talk...

Mar 25, 2021

In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset.

Whatever the case, it’s always a good idea to have an assistant to take care of...

Mar 22, 2021

It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer.

Today, I discuss this strategy. I talk about how important it is to have a ready event where the people in your community...

Mar 18, 2021

When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s existing clients. If you can get someone else’s endorsement, their client base can become your client base.

Today, I look at this strategy: why it works, what’s the...

Mar 15, 2021

Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may be looking for. Being able to identify the right area for a given situation can mean the difference between success and failure for your marketing strategies and your...