Marketing for Coaches: What To Do When Your Clients Don't Do The Work

What To Do When Your Clients Don't Do The Work

Dec 2, 2021

What do you do when a client has lost their mojo and doesn’t seem to care as much about their success as you do? As a coach, it’s tempting to knock yourself out for any client with a pulse, but this is not beneficial for your business or your client’s success. In this episode, I talk about how to know when you should stop working with a client.

Today, I point out the danger of sticking with a client who isn’t putting in the work. I note that a coach’s reputation is based on their clients’ results, and I talk about the distinction between a temporary slump and a dud client. I note that you have to consider your own position, and I explain why pushing ahead with dud clients will leave you with a bag of mixed reviews. I posit that there are some clients you just aren’t supposed to work with, and I share why you should put your energy towards pushing midrange clients to be star clients, rather than pushing dud clients to be midrange clients.

“I believe that we’re known primarily by the results that our clients get.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

Temporary slumps vs. dud clients
Knowing when to stick it out and when to cut ties
Characteristics of a good coach
Creating star clients (who leave stellar reviews)

Resources Mentioned:

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